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Digital Driven Minds
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PPC Course

Course Description

A Pay-per-click (PPC) Course is essential for everyone who wants to succeed in digital marketing. This course teaches you how to carefully place marketing on platforms like Google and social media channels to ensure that your business reaches the right audience. You may greatly enhance the traffic, conversions, and return on investment (ROI) of your website by understanding how to optimize PPC campaigns.

At Digital Driven Minds (DDM), our PPC course is designed to provide hands-on experience in everything from keyword research to creating compelling ad copy. You will learn how to develop and manage Google Ads, track performance with analytics tools, and optimize campaigns for better results. Our training also focuses on understanding audience targeting, budgeting, and A/B testing.

EMI Options Available :

SNo. 1st EMI 2nd EMI Total Payment
1. 9,000 10,000 19,000
2. 10,000 9,000 19,000

Course Duration & Format :

  • We provide both online and offline study choices for our flexible PPC Training Course. It is possible to finish the course in a few weeks or several months, depending on your schedule and speed. We provide in-person and online training sessions so you may choose the method that best fits your needs.

Certification after the Course :

  • After completing the course successfully, you will receive a certification that supports your skills in PPC. This certification can be a valuable addition to your resume, showcasing your skills to potential employers or clients.

Requirements

Contact Form

Why Choose Our Digital Marketing Training Course? shape

Expert Instructors :

  • Our course is guided by industry experts who have years of experience in managing successful PPC campaigns. Their real-world experience and insights will provide you with vital abilities for use in any PPC platform, including Google Ads, Bing, and social media advertising.

Comprehensive Curriculum :

  • We cover everything from the basics of PPC advertising to more advanced methods such as campaign optimization, keyword research, bidding strategies, ad copywriting, and analytics. Our curriculum is continually updated to reflect the most recent trends and developments in the PPC industry.

Hands-On Learning :

  • Our training is interactive, including practical exercises, real-world case studies, and live campaign production. You will not only learn the theory but also have the opportunity to apply your abilities in real time, guaranteeing that you are job-ready at the end of the course.

Affordable Pricing :

  • We believe in providing high-quality training at an affordable price. Our course rates are reasonable, and we provide payment options and discounts to make it possible for everyone serious about improving their PPC skills.

Real Results:

  • Our course is designed to deliver real results. Whether your goal is to boost website traffic, generate leads, or drive sales, the tactics and skills you acquire will help you achieve measurable results in your PPC campaigns.

Job Role After Complete PPC Training shape Course

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PPC Specialist

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Paid Media Manager

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PPC Account Manager

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E-Commerce Advertising Manager

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Social Media Advertising Specialist

Learnings

What you will Learn shape from this course

Module 1. Introduction to Pay Per Click or PPC

  • Understanding the PPC ecosystem
  • Significance of PPC
  • Different Channels of PPC Like Google, Facebook, Instagram, Youtube

Module 2. Google PPC Campaigns

  • Creating and Setting Adwords Account
  • Creating First Campaign, Ad group, and Ads
  • Managing Settings related to Bid Amount, Location, Language, Devices, Account Limit, Budget, Schedule, etc. 
  • Understanding Different Ads Search Network, Display Network, Search & Display Network, Shopping Ads, Video Advertising
  • Keywords Research & Optimisation, Understanding the types of Keywords (Broad, Broad match, Phase, Exit, Negative)
  • Keywords Planner Tool
  • Understanding each Ad Format's guidelines and creating Text Ads, Display Ads, Image Ads & Shopping Ads.
  • Quality Score and Its Importance
  • CPC & CPM Bidding
  • Competitors Keywords Analysis
  • Landing page Creation, Optimisation, and Benefits
  • Click Through Rates

Module 3. Facebook Campaigns

  • Understanding Facebook and Its Importance
  • Basics and Advanced Features of Facebook
  • Creation of Facebook Profile, Company Page
  • Managing Facebook page, Inviting People to Like the pages, Building Brands
  • Creating Posts with Content, Images, and Videos
  • Driving Visitors while sharing various related groups and using relevant “Hashtags”
  • Creating paid campaigns and running boosts with bidding and setting location
  • Analysing Competitors
  • Reporting performance

Module 4. Youtube Video Advertising

  • An introduction to YouTube
  • Creating and optimizing YouTube Channel
  • Creating, Optimising, and Leveraging YouTube Videos
  • Understanding how to gain more YouTube Views & Subscribers
  • Supported Ad Formats, Analytics & Insights
  • Video Bidding CPV (Cost Per View)
  • Building Brand
  • Embedding & Distributing Video for Commercial gain

Module 5. Linkedin Campaign

  • Introduction to LinkedIn and its importance in the Business World
  • Creating a LinkedIn Profile and Company Page
  • Setting LinkedIn Strategy
  • Basic and Advanced features – How it works
  • Developing networks to increase reach and visibility
  • Creating Posts, Writing articles, and Sharing in groups
  • Understanding LinkedIn from different users’ perspectives
FAQ's

Frequently Asked Questions

A digital marketing course is a type of structured learning program that teaches people fundamental concepts as well as advanced techniques of digital marketing. It covers topics, including pay-per-click (PPC) advertising, social media marketing, creating content, email marketing, and data analytics. To guarantee that students can use their knowledge in real-world situations, the course usually blends academic information with practical experiences.

By completing a Digital Marketing Course, you’ll gain a diverse set of skills, such as search engine optimization for websites, content creation, social media platform management, successful advertising campaigns, and data analysis for better marketing tactics. These skills are essential for increasing sales, lead generation, and online engagement.

The duration of a Digital Marketing Course can vary depending on the depth of the material and the format of the course. While some courses can be finished in a few weeks, others can need many months to fully cover everything. Many courses offer flexible learning schedules, allowing you to learn at your own pace.

Completing a Digital Marketing Course opens up a wide range of career opportunities in various fields. You can pursue roles such as Digital Marketing Manager, SEO Specialist, Social Media Strategist, Content Marketer, PPC Expert, or Analytics Manager. Additionally, the skills gained from the course can help you start your own business, offer freelance services, or enhance your current role within your organization.

This course is ideal for anyone looking to build or advance a career in digital marketing. A digital marketing course offers useful knowledge and practical skills that can help you in numerous professions across industries, whether you're a business owner looking to sell your items online, a marketing expert who wants to improve your abilities, or a student exploring your career options.

      
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